When you hear or read the word Marketing, what does that conjure up in your mind? If you’re like most people, you’re likely thinking about advertising, branding, websites, email blasts, special promotions etc. All too often, we equate Marketing to these tactical – though very important – activities. We tend

The dust has settled on Christmas 2016 and, by now, I think we can all agree that the popular “commercial” version of the season – the one that starts after U.S. Thanksgiving – has little to do with Christ. What’s less often remarked is that this secularized Christmas has little

When you spend a lot of time driving in South Florida, chances are you’ll see a variety of gated communities. I’ve been in that position – or seat – every year since 1976. In 40 years, I feel I’ve seen them all. On recent drives, though, I’ve started to see

I have a love-hate relationship with journalism. Sadly, I think I’ve accused media of all the vices under the sun. Yet throughout my adult life, the truth is I’ve reaped immeasurable benefit and fulfillment from the work of journalists. Recently, as part of our Public and Media Relations training workshops,